Recently Groupon entered into a contract to sell tickets on behalf of Universal Orlando Resort. The deal involves ticket packages for three theme parks that are located in Orlando – Volcano Bay, Islands of Adventure and Universal Studios Florida. All the ticket packages will be available from the Groupon app. Visitors to the theme parks will be able to save about $20 when they purchase the tickets online compared to gate price tickets. Some one-day tickets will cost $45 inclusive of tax.
“Groupon is the largest local marketplace of its kind, and people can expect more of these exciting integrations as potential partners realize the value of that our 50 million customers represent,” Groupon’s general manager and vice president, Brian Fields, said.
Better user experiences
For Groupon these kinds of deals are assisting the firm to enhance product features by adding the application’s functionality and thereby enriching the experiences of users. With the partnership Groupon is being placed in a position where it can be able to meet most local needs and this is assisting the firm in the penetration of the e-commerce market. Potentially this will have the impact of boosting Groupon’s top-line growth.
One of the benefits visitors to the theme parks will get by purchasing Universal Orlando Resort tickets online is that they will avoid queuing to purchase the same. By picking Groupon as a partner Universal Orlando will also be in a better position of expanding its theme park business as well as capitalizing on growth opportunities especially in the United States’ emerging markets.
Groupon has also partnered with ParkWhiz and Grubhub and this is expected not only to raise brand awareness but also boost the company’s revenues. Additionally Groupon has integrated with Visa and MasterCard and this will offer users additional discounts. Such deals will enable Groupon to capture new markets and expand its customer base.
This comes less than a fortnight since Groupon issued apologies following the use of racial slurs offensive to African-Americans. The racial slurs were used when describing the color of women’s boots on two listings. It is estimated that over 30% of the third-party sellers on Groupon used the racial slur and this include Margines and Kojwa.
According to Groupon when the firm was notified about the racial slur the deal was immediately removed. The third-party sellers were also booted from Groupon’s marketplace. Additionally Goupon has put in place measures aimed at preventing a repeat.