Critical Analysis: Boxlight (BOXL) & Imax (IMAX)

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Boxlight (NYSE: IMAX) and Imax (NYSE:IMAX) are both small-cap business services companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, institutional ownership, profitability, valuation, risk, dividends and earnings.

Earnings & Valuation

This table compares Boxlight and Imax’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Boxlight $25.74 million 1.35 -$6.53 million ($1.34) -2.57
Imax $380.77 million 3.92 $2.34 million $0.18 132.78

Imax has higher revenue and earnings than Boxlight. Boxlight is trading at a lower price-to-earnings ratio than Imax, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

1.7% of Boxlight shares are owned by institutional investors. Comparatively, 83.5% of Imax shares are owned by institutional investors. 14.7% of Boxlight shares are owned by company insiders. Comparatively, 18.7% of Imax shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.


This table compares Boxlight and Imax’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Boxlight N/A N/A N/A
Imax 4.93% 6.37% 4.46%

Analyst Ratings

This is a summary of current recommendations for Boxlight and Imax, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Boxlight 0 0 1 0 3.00
Imax 0 3 6 0 2.67

Boxlight currently has a consensus target price of $9.00, suggesting a potential upside of 160.87%. Imax has a consensus target price of $27.39, suggesting a potential upside of 14.60%. Given Boxlight’s stronger consensus rating and higher possible upside, research analysts plainly believe Boxlight is more favorable than Imax.


Imax beats Boxlight on 11 of the 13 factors compared between the two stocks.

Boxlight Company Profile

Boxlight Corporation, a visual display technology company, sells educational products for the learning market in the United States and internationally. The company designs, produces, and distributes a range of interactive classroom technology products primarily targeted at the K-12 education market. Its products include interactive projectors, interactive flat panel displays, interactive touch projectors, touchboards, and MimioTeach that could turn any whiteboard interactive; and accessory document cameras, teacher pads for remote control, and assessment systems. The company also offers MimioStudio instructional software that enables the creation, editing, and presentation of interactive instructional lessons and activities; and MimioMobile, a software accessory for MimioStudio. In addition, it offers interactive touch tables and whiteboards; and peripherals and accessories, such as amplified speaker systems, mobile carts, installation accessories, and wall-mount accessories for interactive and standard projectors, and LED flat panels. Further, the company distributes interactive projectors and interactive LED flat panels; and science, technology, engineering, and math data logging products. The company was formerly known as Logical Choice Corporation. Boxlight Corporation was incorporated in 2014 and is headquartered in Lawrenceville, Georgia.

Imax Company Profile

IMAX Corporation, together with its subsidiaries, operates as an entertainment technology company that specializes in motion picture technologies and presentations worldwide. It offers cinematic solution comprising proprietary software, theater architecture, and equipment. The company engages in Digital Re-Mastering (DMR) of films into the IMAX format for exhibition in the IMAX theater network; the provision of IMAX premium theater systems to exhibitor customers through sales, long-term leases, or joint revenue sharing arrangements; the distribution of documentary films; the provision of production technical support and film post-production services; the ownership and operation of IMAX theaters; and the provision of camera and other miscellaneous items rental services. It also designs, manufactures, installs, sells, or leases IMAX theater projection system equipment; maintains IMAX theater projection system equipment in the IMAX theater network; distributes and licenses original content investment, VR, IMAX home entertainment, and others; and sells or leases its theater systems to theme parks, private home theaters, tourist destination sites, fairs, and expositions, as well as engages in the after-market sale of projection system parts and 3D glasses. The company markets its theater systems through a direct sales force and marketing staff. It owns or otherwise has rights to trademarks and trade names, which include IMAX, IMAX Dome, IMAX 3D, IMAX 3D Dome, Experience It in IMAX, The IMAX Experience, An IMAX Experience, An IMAX 3DExperience, IMAX DMR, DMR, IMAX nXos, IMAX think big, think big, and IMAX Is Believing, as well as the service mark IMAX THEATRETM. As of December 31, 2017, the company's IMAX theater network cover 1,370 theater systems comprising 1,272 commercial multiplex, 12 commercial destinations, and 86 institutional customers. IMAX Corporation was founded in 1967 and is headquartered in Mississauga, Canada.

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