Baidu (BIDU) & Tripadvisor Inc Common Stock (TRIP) Financial Comparison

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Baidu (NASDAQ: TRIP) and Tripadvisor Inc Common Stock (NASDAQ:TRIP) are both computer and technology companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, analyst recommendations, dividends, risk, institutional ownership, profitability and valuation.

Analyst Ratings

This is a summary of current recommendations for Baidu and Tripadvisor Inc Common Stock, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Baidu 0 5 14 0 2.74
Tripadvisor Inc Common Stock 2 18 2 0 2.00

Baidu presently has a consensus price target of $295.69, indicating a potential upside of 37.50%. Tripadvisor Inc Common Stock has a consensus price target of $46.38, indicating a potential downside of 8.40%. Given Baidu’s stronger consensus rating and higher possible upside, research analysts plainly believe Baidu is more favorable than Tripadvisor Inc Common Stock.

Volatility and Risk

Baidu has a beta of 1.54, indicating that its stock price is 54% more volatile than the S&P 500. Comparatively, Tripadvisor Inc Common Stock has a beta of 1.73, indicating that its stock price is 73% more volatile than the S&P 500.


This table compares Baidu and Tripadvisor Inc Common Stock’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Baidu 27.11% 20.16% 9.39%
Tripadvisor Inc Common Stock -1.40% 4.36% 2.63%

Earnings and Valuation

This table compares Baidu and Tripadvisor Inc Common Stock’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Baidu $13.03 billion 5.72 $2.81 billion $8.06 26.68
Tripadvisor Inc Common Stock $1.56 billion 4.48 -$19.00 million $0.48 105.48

Baidu has higher revenue and earnings than Tripadvisor Inc Common Stock. Baidu is trading at a lower price-to-earnings ratio than Tripadvisor Inc Common Stock, indicating that it is currently the more affordable of the two stocks.

Institutional and Insider Ownership

61.6% of Baidu shares are owned by institutional investors. Comparatively, 87.8% of Tripadvisor Inc Common Stock shares are owned by institutional investors. 16.7% of Baidu shares are owned by company insiders. Comparatively, 3.1% of Tripadvisor Inc Common Stock shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.


Baidu beats Tripadvisor Inc Common Stock on 11 of the 14 factors compared between the two stocks.

About Baidu

Baidu, Inc. provides Internet search services in China and internationally. It operates through two segments, Baidu Core and iQIYI. The Baidu Core segment offers products for uses, including Baidu App to access search, feed, and other services using mobile devices; Baidu Search to access its search and other services through mobile browsers; Baidu Feed that provides users with personalized timeline to meet their personal interests reflected in their past online behaviors, such as search and browsing, and their demographics; and Bear Paw Account that enables verified brands and businesses to aggregate their content from Websites, wapsites, and open-platform apps. It also provides Baijiahao, a publisher platform for content providers; Baidu Post Bar, a social media platform; Haokan Videos, an online short-form video aggregation platform; Baidu Knows, a knowledge sharing platform; Baidu Encyclopedia; Baidu Education, an online educational resources platform; Baidu Mobile Assistant, a mobile app marketplace; Baidu Mobile Guardian, a phone security software; DuerOS, a conversational artificial intelligence platform; Baidu Wallet, an online and mobile payment service; Baidu Consumer Credit, an installment payment service; Baidu Wealth Management, a wealth management service; Baidu Maps that offers services relating to locations and intelligent routing and navigation; Baidu Cloud Drive, a personal cloud service platform; and various mobile products and services. In addition, this segment offers online marketing services based on search queries, contextuals, audience attributes, media and placement attributes, as well as Baidu Feed; Baidu Cloud, a public cloud computing platform; and Apollo, an open source autonomous driving platform. The iQIYI segment provides Internet video streaming services. The company was formerly known as, Inc. and changed its name to Baidu, Inc. in December 2008. Baidu, Inc. was founded in 2000 and is headquartered in Beijing, China.

About Tripadvisor Inc Common Stock

TripAdvisor, Inc. operates as an online travel company. The company operates in two segments, Hotel and Non-Hotel. Its travel platform aggregates reviews and opinions of members about destinations, accommodations, activities and attractions, and restaurants, which enables users to research and plan their travel experiences, as well as book hotels, flights, cruises, vacation rentals, tours, activities and attractions, and restaurant reservations on its site or mobile app, or on the site or app of travel partner sites. The company operates TripAdvisor-branded Websites, including in the United States; and localized versions of the Website in 48 markets and 28 languages. It also manages and operates 20 other media brands that provide users the comprehensive travel-planning and trip-taking resources in the travel industry, such as,,,,,,,,,,,,,,,,,,, and The company's Websites feature 600 million reviews and opinions on 7.5 million places comprising 1.2 million hotels, inns, B&Bs, and specialty lodging; 750,000 vacation rentals; 4.6 million restaurants; and 915,000 activities and attractions worldwide. TripAdvisor, Inc. was founded in 2000 and is headquartered in Needham, Massachusetts.

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