Hooker Furniture (HOFT) and Purple Innovation (PRPL) Financial Comparison

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Hooker Furniture (NASDAQ: PRPL) and Purple Innovation (NASDAQ:PRPL) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their risk, analyst recommendations, institutional ownership, valuation, dividends, earnings and profitability.

Valuation and Earnings

This table compares Hooker Furniture and Purple Innovation’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Hooker Furniture $620.63 million 0.75 $28.25 million N/A N/A
Purple Innovation N/A N/A $800,000.00 N/A N/A

Hooker Furniture has higher revenue and earnings than Purple Innovation.

Risk and Volatility

Hooker Furniture has a beta of 0.17, meaning that its stock price is 83% less volatile than the S&P 500. Comparatively, Purple Innovation has a beta of -0.64, meaning that its stock price is 164% less volatile than the S&P 500.

Profitability

This table compares Hooker Furniture and Purple Innovation’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Hooker Furniture 4.94% 14.70% 9.75%
Purple Innovation N/A -36.07% -3.06%

Analyst Ratings

This is a breakdown of recent ratings for Hooker Furniture and Purple Innovation, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hooker Furniture 0 0 0 0 N/A
Purple Innovation 0 0 1 0 3.00

Purple Innovation has a consensus target price of $8.00, indicating a potential upside of 55.64%. Given Purple Innovation’s higher probable upside, analysts clearly believe Purple Innovation is more favorable than Hooker Furniture.

Dividends

Hooker Furniture pays an annual dividend of $0.56 per share and has a dividend yield of 1.4%. Purple Innovation does not pay a dividend. Hooker Furniture has increased its dividend for 2 consecutive years.

Insider and Institutional Ownership

86.6% of Hooker Furniture shares are owned by institutional investors. Comparatively, 12.7% of Purple Innovation shares are owned by institutional investors. 2.5% of Hooker Furniture shares are owned by company insiders. Comparatively, 65.8% of Purple Innovation shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Hooker Furniture beats Purple Innovation on 9 of the 12 factors compared between the two stocks.

Hooker Furniture Company Profile

Hooker Furniture Corporation, together with its subsidiaries, designs, manufactures, imports, and markets residential household furniture products in the United States. It operates through Hooker Branded, Home Meridian, and All Other segments. The Hooker Branded segment offers a range of design categories, including home entertainment, home office, accent, dining, and bedroom furniture under the Hooker Furniture brand name; and imported upholstered furniture. The Home Meridian segment provides home furnishings under the Accentrics Home brand; a range of bedroom, dining room, accent, display cabinet, home office, and youth furnishings under the Pulaski Furniture and Samuel Lawrence Furniture brand names; and leather motion upholstery under the Prime Resources brand, as well as designs and supplies hotel furnishings for four and five-star hotels under the Samuel Lawrence Hospitality brand name. The All Other segment offers motion and stationary leather furniture under the Bradington-Young brand; occasional chairs, settees, sofas, and sectional seating under the Sam Moore Furniture brand name; and upholstered furniture, such as private label sectionals, modulars, sofas, chairs, ottomans, benches, beds, and dining chairs for lifestyle specialty retailers under the Shenandoah Furniture brand. This segment also supplies upholstered seating and case goods under the H Contract brand name. The company's home furnishings products are sold through retailers comprising independent furniture stores, department stores, mass merchants, national chains, warehouse clubs, catalog merchants, interior designers, and e-commerce retailers. Hooker Furniture Corporation was founded in 1924 and is headquartered in Martinsville, Virginia.

Purple Innovation Company Profile

Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company markets and sells its products through direct-to-consumer and retail channels. Purple Innovation, Inc. was founded in 2010 and is headquartered in Alpine, Utah.

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