Zacks Investment Research Upgrades Harte Hanks (HHS) to Hold

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Zacks Investment Research upgraded shares of Harte Hanks (NYSE:HHS) from a strong sell rating to a hold rating in a research report released on Wednesday morning.

According to Zacks, “Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients’ marketing investment by increasing their prospect and customer value a process of customer optimization organized around five strategic considerations: Information data collection/management — Opportunity data access/utilization — Insight data analysis/interpretation — Engagement knowledge application — Interaction program execution. Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. “

HHS has been the subject of a number of other research reports. Noble Financial reissued a buy rating on shares of Harte Hanks in a research report on Friday, September 28th. ValuEngine raised Harte Hanks from a hold rating to a buy rating in a research report on Friday, December 21st.

Shares of Harte Hanks stock traded down $0.22 during trading on Wednesday, reaching $3.37. The company’s stock had a trading volume of 1,425 shares, compared to its average volume of 22,565. The stock has a market capitalization of $21.81 million, a price-to-earnings ratio of -2.81 and a beta of 1.07. Harte Hanks has a 1-year low of $2.38 and a 1-year high of $12.16.

Harte Hanks (NYSE:HHS) last posted its quarterly earnings data on Wednesday, November 7th. The business services provider reported ($1.01) earnings per share for the quarter, missing the Zacks’ consensus estimate of ($0.77) by ($0.24). The business had revenue of $63.59 million during the quarter, compared to analyst estimates of $67.20 million. Harte Hanks had a negative return on equity of 2.70% and a negative net margin of 4.27%. As a group, equities research analysts forecast that Harte Hanks will post -0.93 EPS for the current year.

A hedge fund recently raised its stake in Harte Hanks stock. Fondren Management LP increased its position in Harte Hanks Inc (NYSE:HHS) by 25.7% in the second quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund owned 584,100 shares of the business services provider’s stock after acquiring an additional 119,300 shares during the period. Harte Hanks makes up about 5.0% of Fondren Management LP’s portfolio, making the stock its 5th biggest holding. Fondren Management LP owned about 9.36% of Harte Hanks worth $6,484,000 at the end of the most recent reporting period. 33.76% of the stock is currently owned by institutional investors.

About Harte Hanks

Harte Hanks, Inc provides various multi-channel marketing services in the United States and internationally. The company provides agency and digital services, including search engine management, display, digital analytics, Website development and design, digital strategy, social media, email, e-commerce, and interactive relationship management services; and database marketing and business-to-business lead generation solutions that offer insight and analytics, customer data integration, and marketing communications tools.

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