Tradition-driven and staid Augusta National is on technology’s outer edge.
The club that hosts the Masters is not particularly known for its embrace of the new. The club agonizes on the change to its course design. Etiquette is overriding. History is revered.
A pimento cheese sandwich at concession stands is still just $1.50 for crying out loud.
However, this year championship officials plan to have almost all of the 20,000-plus shots available to look at on its website. All the early shots — including Brandt Snedeker putt on the opening hole for birdie — were viewable online within minutes when the Masters started on Thursday morning.
Club chairman Fred Ridley reported the choice is that the first of its type in golfclubs.
“It’s been two or three years in developing,” Ridley said Wednesday. “We had this at a beta test mode previously, but now I feel like we can actually execute about this. So we just thought it was some thing that we wanted and that supplemented our other kinds of supplying coverage of the tournament.”
The online trailblazing of the tournament is somewhat surprising because the in-person mystique of the Masters has been a enormous part of its charm.
In an era where many important franchises and college teams struggle to entice a live audience — at least partially because of online and tv viewing choices — the decision-makers in Augusta National have no worries.
The throngs that walk the trail at Augusta have regularly paid a small fortune to see the practice rounds. In a strange twist, they’ll be pretty much the only golf fans who can’t enjoy the technology .
Ridley stated he does not think the experience will be detracted from by the championship’s extra online features.
“I think there’s always that discussion,” Ridley said of just how much access is too much. “I think it is a balance — what drives us is best quality. We could have come out with this a year or so ago, but we weren’t ready.”
The reason is not completely clear: The team is unkind about anything which happens in world or its real. Still, it’s fairly obvious it is a prodigious undertaking.
The Masters Digital wing takes up a chunk of the media centre and the area was buzzing with dozens of employees. The technology has been tested one last time during the inaugural Augusta Women’s Amateur tournament last week.
The increased video is easily the feature that is new. Users would be able to see a player’s round in a portion of the time that it takes to see a complete around, getting an unparalleled view at the players browse the course from the very first tee to Amen Corner into the stern dogleg right finale on No. 18.
The only time shots may not be captured is scenarios with tough lies or if a group’s shots wind up in locations. Ridley called it an”extensive library of content” that may be especially useful during the first and second rounds when someone unexpected creates a charge up the leaderboard and TV is not capturing every movement.
The Experts has had among the tiniest TV broadcast windows for a big and this is the first period that will be recorded on camera. Now mishap that is colossal or every arbitrary double eagle will come with video evidence.
The technology might not conquer standing under the Georgia sun watching the world’s best gamers, but for its golf lovers who can’t be here, it’s a upgrade in how they experience the tournament.
“We’re not likely to sacrifice quality,” Ridley said,”but we believed this was a wonderful supplement to our conventional means of providing coverage”
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