Comparing Sparta Commercial Services (SRCO) and Nielsen (NLSN)

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Sparta Commercial Services (OTCMKTS:SRCO) and Nielsen (NYSE:NLSN) are both finance companies, but which is the superior business? We will compare the two companies based on the strength of their earnings, institutional ownership, profitability, valuation, analyst recommendations, risk and dividends.

Analyst Recommendations

This is a breakdown of recent ratings for Sparta Commercial Services and Nielsen, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sparta Commercial Services 0 0 0 0 N/A
Nielsen 0 5 6 0 2.55

Nielsen has a consensus target price of $27.73, suggesting a potential upside of 4.63%. Given Nielsen’s higher probable upside, analysts clearly believe Nielsen is more favorable than Sparta Commercial Services.

Earnings and Valuation

This table compares Sparta Commercial Services and Nielsen’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Sparta Commercial Services $640,000.00 3.34 -$5.57 million N/A N/A
Nielsen $6.52 billion 1.45 -$712.00 million $1.73 15.32

Sparta Commercial Services has higher earnings, but lower revenue than Nielsen.


This table compares Sparta Commercial Services and Nielsen’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Sparta Commercial Services N/A N/A N/A
Nielsen -10.93% 13.68% 3.34%

Insider & Institutional Ownership

99.8% of Nielsen shares are held by institutional investors. 0.4% of Nielsen shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.


Nielsen pays an annual dividend of $1.40 per share and has a dividend yield of 5.3%. Sparta Commercial Services does not pay a dividend. Nielsen pays out 80.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Nielsen has raised its dividend for 5 consecutive years.

Volatility and Risk

Sparta Commercial Services has a beta of 3.21, indicating that its share price is 221% more volatile than the S&P 500. Comparatively, Nielsen has a beta of 0.88, indicating that its share price is 12% less volatile than the S&P 500.


Nielsen beats Sparta Commercial Services on 9 of the 14 factors compared between the two stocks.

About Sparta Commercial Services

Sparta Commercial Services, Inc. provides mobile app tools, products and services. It also provides vehicle history reports and a municipal leasing program. The company offers mobile app development, sales, marketing and support and vehicle history reports. Its mobile application offers base beyond vehicle dealers to a wide range of businesses including, but not limited to, restaurants, hotels, and grocery stores. Sparta Commercial Services was founded by Anthony L. Havens in October 2001 and is headquartered in New York, NY.

About Nielsen

Nielsen Holdings plc, together with its subsidiaries, operates as a measurement and data analytics company. It operates in two segments, Buy and Watch. The Buy segment provides retail transactional measurement data, consumer behavior information, and analytics primarily to businesses in the consumer packaged goods industry. This segment offers data on retail measurement services, such as market share, competitive sales volumes, and insights into activities, such as distribution, pricing, merchandising, and promotion; consumer panel measurement, which offers insight into shopper behavior comprising trial and repeat purchase for new products, brand or retailer loyalty, and customer segmentation; and consumer intelligence and analytical services that help clients in taking business decisions in product development and marketing cycles. The Watch segment provides viewership and listening data, and analytics principally to the media and advertising industries covering television, radio, print, online, digital, mobile viewing, and listening platforms. This segment offers television audience measurement services; audio audience measurement services; digital audience measurement services, such as digital media and market research, audience analytics, and social media measurement; mobile measurement services comprising measurement and consumer research for telecom and media companies; and total audience measurement services. Nielsen Holdings plc provides media and marketing information, analytics, and manufacturer and retailer expertise about what and where consumers buy, read, watch, and listen. The company was formerly known as Nielsen N.V. and changed its name to Nielsen Holdings plc in August 2015. Nielsen Holdings plc was founded in 1923 and is headquartered in New York, New York.

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