Disney will launch this Season streaming Support

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Disney says its newest video streaming service can launch in the U.S. as early as October.

The service, called Disney Plus, has no pricing. Disney is currently showing details .

The streaming support is predicted to take on rivals Netflix, HBO Go and Showtime Anytime. In streaming service Hulu, disney also owns a controlling stake.

Disney Plus will start in the previous quarter of this year. It will focus on shows that are family-friendly as soon as it starts, including a string about Marvel character Loki plus a live action Star Wars series.

Disney faces challenges as it builds a service to compete with the streaming leaders and finished a lucrative licensing association with Netflix in order to create the service.